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Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success.

The Five Funnels Workshop – how to rethink your sales funnels and channels to accommodate the changing economic environment and consumer behavior.

The challenge for small production wineries is getting your brand to stand out in a very competitive setting. Small winery teams are seeking a new direction for their business strategy to become more competitive, increase foot traffic and brand awareness with existing and new customers. While, simultaneously maintaining their current customer base, effectively maintaining their e-commerce funnel, and retaining their wine clubs.

This 1.5-hour hands-on workshop will provide an interactive strategy on driving traffic to your Five Funnels. With in-depth instruction and a downloadable workbook as a tool to develop ideas to build a stronger strategy for 2024.

Key topics:

  • Define your target audience.
  • Build awareness within your local community.
  • Create content and experiences that solves your customer’s needs.
  • Optimize your Calls to Actions (CTAs).
  • Drive traffic to your tasting room and E-commerce site.



Heidi Dittloff has over 25 years of sales and marketing experience in the industries of direct to consumer wine, real estate, banking, and publishing. In her most current position in the wine industry, she oversees the hospitality and events program for a local vineyard and tasting room in Healdsburg. She is responsible for business development, marketing strategies, expanding outreach programs and partnerships.

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