In Part 1 of this 3 part workshop Donnie will cover the following topics:
- Storytelling and brand development – Based on the power of storytelling, with inspiration from Seth Godin. we will share how to make your brand most memorable in the eyes of existing customers and of those new faces you hope to attract.
- Hiring and staff training, customer service: Following the 5-90-5% rules, learn how to identify and to best utilize those who come through your doors looking for a job.
- Collaborative partnerships with outside groups: The wine industry lives to much within our own little worlds. By partnering with other entities and diverse affinity groups, we can superimpose our passions on those of our partners for win-win-wine [sorry about the play on works] mutual benefit.
In Part 2 of the series Donnie will begin with a brief presentation on Tasting room signage, decor, layout, design and merchandising: We can learn a great deal from retail establishments that sell things other than wine. Learn how to use color, floor layouts, and merchandising techniques to bring more ‘Black Ink’ through your tasting room registers.
Part 3 will include an interactive sensory analysis training you can participate alongside with items easily found around your home! A detailed ingredient list will be sent prior to the workshop.