Loading Events

« All Events

  • This event has passed.

Tasting Room Design and Management

March 1, 2016 @ 9:00 am - 4:00 pm

$195.00

Make your tasting room more profitable and memorable with practical, experience-driven information you can start using immediately. Craig Root, a 30-year industry veteran and tasting room consultant, provides ideas for achieving tasting room perfection, including how to find and keep good staff. Learn how to create a profitable wine club and design your room with lighting and displays. Explore tasting strategies, special events tips, and how to improve your tours and trade relations. There will also be a special guest lecturer speaking about social media, websites and other strategies to increase your business. This class is especially beneficial for people who are considering starting a tasting room or remodeling an existing one.

Note: You must be 21 years of age or older to enroll and attend.

Instructor: Craig Root has more than 30 years of experience working with tasting rooms: first as staff and successful manager, then as a tasting room consultant. As a consultant, he has helped create more than 85 tasting rooms and 150 wine clubs throughout the U.S., Canada and China. Root has also analyzed and advised dozens of current operations.

The cost is $195, including course materials and lunch.  For further information call 1-800-752-0887 to enroll in Section 153VIT204.  When calling, make sure that you have this course number handy.  Enroll online at www.extension.ucdavis.edu/wine

Details

Date:
March 1, 2016
Time:
9:00 am - 4:00 pm
Cost:
$195.00

Organizer

UC Davis
Phone:
800-752-0887
Email:
craigroot.com
Website:
www.extension.usdavis.edu/wine

Venue

U.C Davis
DaVinci 1632 DaVinci Court,
Davis , 95618 United States
+ Google Map
Phone:
800-752-0887